Scale Smarter with Groove GTM | Your Go-to-Market Operating Partner

The “yes, and” Approach

My 20+ years working with Founders taught me that two things can be true: the path to scale feels exciting and overwhelming. What’s the best way to find the right people, prioritize what matters most, and act with strategic direction?

Hiring experienced leaders full-time is expensive. Many consultants offer strategy without rolling up their sleeves to drive action. Your best bet feels like an early to mid-career hire with a ton of potential, but what do you do about their limited experience?

That’s where Groove GTM comes in. As your Go-to-Market Operating Partner, I work alongside your first marketing hire to align marketing with your business goals, build the brand, and launch impactful campaigns.

With scalable frameworks, proven marketing playbooks, and hands-on leadership, my “yes, and” approach ignites go-to-market motion while laying a strong foundation for long-term growth. Your first marketing hire will grow into a confident leader, able to execute tactically and think strategically.

Whether you're building in B2B or B2C, Groove GTM helps you turn early hires into growth leaders.

Why Groove GTM?

Scot Wingo, serial entrepreneur and GP at Triangle Tweener Fund:

“Grayson cut her consumer brand teeth at J+J, then ran GTM at a B2B SaaS company, and most recently spent eight years as Spiffy’s CMO. Grayson's GTM skills run both 'deep and wide', but if I had to pick, her strongest skill, the foundation is storytelling. Her content marketing strategies paid huge dividends for Spiffy, driving significant organic traffic and topline growth, all while spending less than 1% of revenues on digital advertising. The extra bonus is she's able to leverage her skills on both consumer and B2B GTM.”

Hi, I'm Grayson.

I help entrepreneurs develop marketers who drive growth.

The “yes, and” Approach

Why Groove GTM?

Scot Wingo, serial entrepreneur and GP at Triangle Tweener Fund:

Let's find your groove.