Hi, I'm Grayson.
I help entrepreneurs channel energy and ideas into sustainable growth.
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The “yes, and” Approach
My 25+ years working with Founders taught me that the path to scale feels both exciting and overwhelming. The challenge lies in reining ideas in, prioritizing what matters most, and acting with strategic direction. Hiring experienced leaders full-time to make this happen is expensive, and many consultants offer strategy without rolling up their sleeves to drive action.
That’s where Groove GTM comes in. I take a “yes, and” approach to growth. We immediately launch high-impact campaigns to build your funnel, and align go-to-market KPIs with company goals to lay the foundation for your long-term growth.
Whether you’re ready to level up in B2B or B2C, Groove GTM is here to help.
Why Groove GTM?
Scot Wingo, serial entrepreneur and GP at Triangle Tweener Fund:
“Grayson cut her consumer brand teeth at J+J, then ran GTM at a B2B SaaS company, and most recently spent eight years as Spiffy’s CMO. Grayson's GTM skills run both 'deep and wide', but if I had to pick, her strongest skill, the foundation is storytelling. Her content marketing strategies paid huge dividends for Spiffy, driving significant organic traffic and topline growth, all while spending less than 1% of revenues on digital advertising. The extra bonus is she's able to leverage her skills on both consumer and B2B GTM.”
Grayson is that rare blend of marketing leader who is both strategic and excels at execution. She is a rare gem among CMOs, one of the toughest jobs in the growth company C-suite.