Hi, I'm Grayson.
I help entrepreneurs develop marketers who drive growth.
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The “yes, and” Approach
My 20+ years working with Founders has taught me that two things can be true: the path to scale feels both exciting and overwhelming. How do you scale without burning too much cash, make the right hires, and stay focused on what actually drives growth?
Hiring experienced GTM leaders full-time is expensive. Many consultants offer strategy without rolling up their sleeves to drive action. Your best bet feels like an early to mid-career hire with a ton of potential, but what do you do about their limited experience?
That’s where Groove GTM comes in. As your Go-to-Market Operating Partner, I help your first marketing hire move with purpose and build traction fast by aligning marketing with your mission, building your brand, and launching impactful campaigns.
With proven frameworks, tactical playbooks, and hands-on leadership, I’ve helped startups grow from $1M to $70M while spending less than 1% of revenue on paid ads. My “yes, and” approach ignites go-to-market momentum and builds a strong foundation for long-term growth. Your first marketing hire will grow into a confident leader who can think strategically, move fast, and deliver results.
Whether you're building in B2B or B2C, Groove GTM helps you turn early hires into growth leaders. Because when your first marketing hire grows, your whole business does too.
Why Groove GTM?
Scot Wingo, serial entrepreneur and GP at Triangle Tweener Fund:
“Grayson cut her consumer brand teeth at J+J, then ran GTM at a B2B SaaS company, and most recently spent eight years as Spiffy’s CMO. Grayson's GTM skills run both 'deep and wide', but if I had to pick, her strongest skill, the foundation is storytelling. Her content marketing strategies paid huge dividends for Spiffy, driving significant organic traffic and topline growth, all while spending less than 1% of revenues on digital advertising. The extra bonus is she's able to leverage her skills on both consumer and B2B GTM.”
Grayson is that rare blend of marketing leader who is both strategic and excels at execution. She is a rare gem among CMOs, one of the toughest jobs in the growth company C-suite.